The KickStart Alliance team has more than 12 years of designing a variety of blueprints that bring integrated marketing campaigns to life and deliver results.As business owners and managers, we’ve all heard how important it is to have a good looking, easy-to-use website, set-up and regularly publish content on a company blog, participate in social media, utilize email marketing, and focus on getting our company and website to come up in the top rankings on the search engines.
Blueprinting marketing how to#
* It’s a snapshot that shows how the pieces fit together.įor more information on how to create, critique, and apply effective strategic and tactical marketing blueprints, contact Mary Gospe or Mike Gospe. * Themes, vehicles, and offers are indicated.
* The emails and interaction unfold in a logical sequence. * The blueprint illustrate 3 timeframes: before the event, at the event, and after the event.
More so, blueprints can help a global marketing team execute their regional marketing activities with tighter alignment and cohesion.Īs you review this tactical blueprint example, notice the following: It’s best to think of marketing blueprints as guides that remind everyone in the marketing organization about how and where their individual contribution plays in the larger marketing program. However, marketing blueprints are not intended to be Gantt charts or job descriptions. Sometimes people confuse the concept of the blueprint with a very tactical view of listing every step or every duty a marketer needs to perform. They help remind us of how we need to guide them through their buying process. Blueprints help us connect the conversation and engagement dots with our prospects. The concept of the blueprint is literally a flowchart of marketing activities and offers and how they fit together and in which order. It is too easy to think of the event as an isolated activity.Ĭlick here to see marketing blueprints in action. Without the blueprint context, we fall victim to producing marketing popcorn. But this tactical example focuses only on the event as the centerpiece, with pre-event, at-the-event, and post-event customer interaction highlighted. The magic of the tactical marketing blueprint is that it forces to think logically about the engagement flow we want to have with our prospects around the event. Events are often referenced within the strategic blueprint of a broader program. For example, the tactical blueprint shown here is about events. They take a more granular look at part of marketing program. Tactical marketing blueprints, on the other hand, are operational in focus. A marketing campaignis comprised of multiple marketing programs. And, strategic blueprints should have a set of metric goals associated with it, for example: t o generate 500 qualified leads with new prospects every quarter. There are 7 types of marketing programs, and each are illustrated in a strategic blueprint a in my book Marketing Campaign Development. Blueprints can be strategic or tacticalĪ strategic marketing blueprint illustrates a programmatic view for achieving a specific marketing communications objective, such as a generating leads from “new customer acquisition” integrated marketing program. Example of a tactical marketing blueprint for events.ġ.
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